Monday, 9 January 2017

Uses and gratification theory in my preliminary task

The uses and gratification theory, Blumler and Katz 1974, suggests that people watch the media to gain various things. There are 5 things Blumler and Katz came up with, these are:

Diversion (Escapism)
The need to escape from everyday life.
E.g. Listening to music to block out everything around you.

Personal relationships (Social interaction)
Use the media text for emotional and other interaction, e.g. substituting soap operas for family life.

Personal identity
Create their own identity from characters/celebrities in media texts. and learning behaviour and values. E.g. reading a fashion magazine to try and look like celebrities.

Entertainment
As a mean of relaxation enjoyment and emotional release. Purely for the 'fun' experience. E.g. playing video games to relax and enjoy yourself.

Surveillance (information)
To gain information and knowledge. E.g. Watching a documentary.

I think that Diversion, Entertainment and Surveillance apply to my preliminary task of a thriller.
Diversion (Escapism) to escape from the boring everyday life most of the population have to seek a thrill.
I think that Entertainment applies as its a form of relaxing and it gives the audience a thrill which they can enjoy.
Surveillance applies as the audience can gain information about what happens around the world and that things like this happen all the time.

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